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Paid media, PPC, and programmatic advertising for ecommerce, DTC, and B2B companies in Orange County. Built on data. Measured by revenue.
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Paid Media Services
What we manage for you
The Offer
Most paid media programs fail for one of three reasons: the targeting is wrong, the attribution is broken, or the creative is disconnected from what actually converts. We fix all three before we scale anything.
Every Flightdeck paid media engagement starts with an audit of your current account structure, targeting logic, and attribution setup. We identify where budget is leaking, which audiences are genuinely converting versus falsely attributed, and what the actual blended CAC looks like across channels. Then we rebuild from that baseline.
We manage Google Search, Shopping, Performance Max, Meta, Instagram, LinkedIn, TikTok, and programmatic display. We run creative testing systematically, rotate audiences before fatigue, and optimise bid strategy against your actual margin — not platform-reported ROAS. Understanding your true break-even ROAS is the foundation of every spend decision we make.
Reporting is monthly and tied to business metrics: cost per acquired customer, return on ad spend, and revenue attributed by channel. Read our full breakdown of the performance marketing metrics that actually matter to understand the framework behind every engagement.
Where We Work
Spending on Meta and Google but watching ROAS decline as audiences saturate. Need systematic creative testing and audience strategy to extend channel efficiency.
Running Google Search with no clear attribution path from click to closed deal. Need proper conversion tracking, LinkedIn pipeline campaigns, and lead quality scoring.
Ready to increase monthly ad spend from $10K to $50K+ but need the account architecture and attribution infrastructure to do it without watching CAC collapse.
How It Works
Audit and Attribution Fix
Full account audit across all active channels. Attribution model assessment, conversion tracking verification, and baseline CAC calculation by channel and audience.
Campaign Architecture and Launch
Rebuild campaign structure around margin-aware bidding, audience segmentation, and creative testing framework. Launch with defined spend levels and performance thresholds.
Optimization and Scale
Weekly optimization against CAC and ROAS targets. Monthly reporting tied to business outcomes. Scale spend on channels hitting targets. Pause or rebuild channels that aren't.
Common Questions
We typically work with companies spending a minimum of $5,000/month in ad spend. Below that threshold, the data volume needed for meaningful optimization doesn't accumulate fast enough to justify a management retainer. For companies ready to scale to $30,000–$100,000/month, our account architecture and optimization process produces the most significant returns.
ROAS targets depend entirely on your gross margin. The break-even ROAS formula is 1 divided by your gross margin percentage. A business with 30% gross margins needs a 3.3x ROAS to break even on ad spend. We establish your break-even ROAS at the start of every engagement and target above it. Platform-reported ROAS is always higher than true ROAS — we report both.
Channel selection is determined by your buyer behavior, average order value, and margin structure. Google Search captures high-intent buyers. Meta and Instagram drive awareness and retargeting at scale. LinkedIn is most efficient for B2B with deal values above $5,000. TikTok works for consumer brands with strong visual product stories. We don't recommend channels based on what we're comfortable managing — we recommend based on what your data says about where your buyers are.
No. We charge a flat monthly retainer based on scope and channel complexity. Percentage-of-spend models create a misaligned incentive — they reward the agency for spending more of your budget, not for spending it efficiently. Our fee is fixed regardless of how much or how little ad spend we recommend.
Directional data within 30 days. Meaningful optimization requires 60–90 days of data accumulation. Campaigns targeting high-intent search terms often convert within the first two weeks. Awareness campaigns and brand building on social take longer to show revenue impact. We set specific timeline expectations at the start of each engagement based on channel mix and budget level.
Request an Analysis
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