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A complimentary, professionally-produced editorial video feature for Orange County founders and operators with real momentum — local service businesses, startups, SaaS, and tech. Selective. By application only.
Apply for a Founder FeatureFree. No production cost. Limited features per month.
Founder Feature Program
What's included, at no cost
The Founder Feature Program
Most founders and business owners with real momentum are still represented online by a phone camera, a stock photo, or nothing at all. Meanwhile the businesses actually winning attention right now are the ones where a real person, on camera, is telling the real story. We built the Founder Feature Program to close that gap, at no cost to you.
Each month, we select a small number of Orange County founders and operators, local service businesses, startups, SaaS, and tech, for a fully-produced editorial video feature. Not a testimonial ad. Not a sales reel. A genuine, well-shot piece built around your actual story, your work, and why you started.
This isn't a disguised sales pitch. We produce the video whether or not you ever become a client. What we ask in return is simple: apply honestly, show up ready to talk about your business, and let us do our job well. If there's a genuine fit for something more down the line, we'll have that conversation separately, on your terms.founder-led content performs, and why it's worth doing properly rather than on a phone.
Selection is genuinely limited. We take a small number of features each month so every one gets real production time, not a rushed afternoon. If your application isn't selected this round, you're welcome to reapply.founder-led content case study to see what a real feature looks like once it's finished.
Who This Is For
You've built something real in Orange County. Customers know your name, but the internet still only sees a logo and a phone number. It's time your face and your story showed up too.
You have real traction, real users, a real product. What you don't have is a single piece of video that makes an investor, a partner, or a prospective hire actually believe it.
You're camera-shy, video-poor, and busy building. This is the excuse to finally have something worth sharing, produced by people who won't waste your afternoon.
How It Works
Apply
A short form below. Tell us who you are, what you do, and why now. Five minutes, no attachments required.
A Real Conversation
If it's a fit, we schedule a short call, not a sales pitch, just getting to know your story and confirming the shoot makes sense for both of us.
The Shoot
A half-day on-site or in-studio session. Interview, b-roll, done professionally. Your finished feature and cutdowns delivered within two weeks.
Common Questions
Genuinely free. No production fee, no required retainer, no obligation to hire us for anything afterward. We produce a small number of features each month as a way to do work we're proud of and meet founders doing something real. If there's ever a fit for something more, that's a separate conversation you're free to decline.
We take a genuinely small number of features each month so every one gets real production time and editorial attention, not a rushed afternoon squeezed between other work. Selection isn't about company size or prestige. It's about having a real story worth telling well.
A half-day session, on-site at your business or a studio location if that fits better. A directed, comfortable on-camera interview, roughly 30 to 45 minutes, plus b-roll of you, your team, and your actual work or space. No script to memorize. We ask questions and direct the conversation so you can focus on speaking naturally.
You do. The finished feature and every cutdown are yours to post, use in a pitch deck, put on your website, or keep in a drawer. There's no licensing arrangement or usage restriction on your own footage.
No. The review call before the shoot is about your story and confirming a genuine fit for the program, not a scripted discovery call. We won't pitch you during the shoot. If a real conversation about working together makes sense later, we'll ask, and you can say no without it affecting anything else.
Apply for a Founder Feature
A few honest details below. We review every application personally. If it's a fit, you'll hear from us within three business days to schedule a quick call.