As reported by Adweek, Infillion has introduced IDVx, a programmatic solution designed to bring scalable and interactive video ads across connected TV, desktop, and mobile devices. Leveraging the TrueX engagement platform and Infillion’s creative studio, this new offering allows advertisers to customize interactive video experiences tailored to specific KPIs at any point in the purchase funnel. By combining targeting data with innovative creative assets, IDVx aims to deliver more engaging and measurable ad campaigns that enhance consumer interaction across multiple screens.
Key Insights:
Expanding Video Ad Interaction: The move to bring interactivity to scalable video ads signals a shift toward deeper consumer engagement. Allowing users to interact with video content within a single screen introduces a more immersive brand experience, bridging the gap between passive viewing and active participation.
Targeted Customization: By integrating brand assets with precision targeting, advertisers can reach consumers more effectively, driving both awareness and conversions. This approach not only enhances relevance but also increases the likelihood of meaningful interactions that lead to purchase.
The Future of Programmatic Video: As advertisers seek more personalized engagement opportunities, solutions like IDVx represent the next step in programmatic advertising. With the flexibility to adjust campaigns based on specific KPIs, marketers can seamlessly adapt their strategies for optimal impact across various platforms.
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