Flightdeck Insights: Preparing for the Future - Gartner's Top 5 Marketing Predictions for 2024

Gartner’s latest predictions offer a roadmap for marketers navigating the rapidly changing landscape. From AI adoption to shifts in social media usage, these trends will shape the future of marketing.

Key Insights:

  • Social Media Decline: By 2025, 50% of consumers will limit their use of major platforms due to quality decay.

  • AI in Creativity: 80% of creative talent will use generative AI daily by 2026.

  • AI-Free Branding: 20% of brands will differentiate themselves by avoiding AI in their products by 2027.

Implications for Marketers:

  • Adapt to Social Shifts: Prepare for reduced reliance on major social platforms by diversifying your channels.

  • Invest in AI: Leverage AI to enhance creativity and efficiency in your marketing efforts.

  • Embrace Authenticity: Consider the benefits of AI-free branding to build trust with consumers seeking authenticity.

Conclusion: Understanding and preparing for these trends will help marketers stay competitive. Dive into Gartner’s full report for comprehensive insights and strategies.

Read more: Gartner's Marketing Predictions for 2024​ (Gartner)​

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