Gartner's latest insights highlight the dual challenges of economic downturns and the need for tech-savvy talent in 2024. Understanding these trends can help marketers develop robust strategies.
Key Insights:
Economic Headwinds: 35% of marketers struggle with finding new customers.
Tech-Savvy Workforce: Over a third find upskilling employees challenging.
Software Investment Regrets: 61% of marketers regret recent software purchases due to unexpected costs and implementation issues.
Implications for Marketers:
Targeted Lead Generation: Focus on effective strategies to capture increasing demand.
Employee Training: Invest in continuous learning and development programs for your team.
Transparent Software Purchases: Ensure clarity in software costs and compatibility to avoid future regrets.
Conclusion: Marketers must adapt to these challenges by refining their strategies and investing in the right tools and talent. Explore Gartner's full report for detailed insights.
Read more: Gartner 2024 Tech Trends in Marketing (Gartner)
Flightdeck Advertising: Elevating Brands, Fueling Growth, Engaging Audiences